用友网络科技

From "Snacks Only" to "Wholesale Supermarket," Opening New Growth Space

从“纯零食”到“批发超市”，打开增长新空间

Today, with over one thousand stores, Qiahuo Store started as a small shop in Changsha in 2018.

今天门店超过千家的恰货铺子，起步于 2018 年长沙的一家小店。

In the beginning, like many snack brands, it began with company-owned stores, accumulating experience step by step. By 2021, it had only about 20 company-owned stores before expanding aggressively into Guangxi and Guizhou, diving deep into lower-tier markets. By 2022, the number of stores exceeded 350, and its position as a regional leader began to take shape.

最开始，它和很多零食品牌一样，从直营门店开始，一点点沉淀经验。2021 年，直营门店才做到 20 多家，随即大举进入广西、贵州，扎进下沉市场深耕。2022 年，门店数量突破 350 家，区域龙头的样子渐渐显现。

The real turning point came in 2023. That year, Qiahuo Store received a strategic investment from Lingshi Henmang. The two companies formed a new operating entity through a strong partnership. With capital and model support, its development entered the fast lane.

真正的转折点发生在 2023 年。这一年，恰货铺子获得零食很忙战略投资，双方强强联合组建新的运营主体，资本与模式加持之下，发展彻底驶入快车道。

While many in the industry were still crowding into the single snack format, Qiahuo Store was the first to break out of those boundaries, upgrading from a traditional snack store to a wholesale supermarket model. It no longer sold just snacks but brought in daily necessities such as rice, cooking oil, personal care products, household cleaning items, and beverages. It applied wholesale logic to retail, used an extreme supply chain to offer low prices, and retained customers through a rich product mix.

在行业还在扎堆做单一零食业态时，恰货铺子率先跳出边界，把传统量贩零食升级成“批发超市”模型。不再只卖零食，而是把米面粮油、个护家清、酒水饮料等日常刚需全部拉进来，用批发的逻辑做零售，用极致的供应链做价格，用丰富的品类留住顾客。

This strategic move was perfectly timed.

这一步踩得相当准。

In 2024, the wholesale supermarket model took off. The number of stores nationwide surpassed 1,000, achieving full coverage in Guangxi and Guizhou, and solidifying its competitive moat.

2024 年，批发超市模式全面跑火，用友网络科技直接突破 1000 家，广西、贵州两大区域实现全覆盖，护城河彻底筑稳。

By 2025, Qiahuo Store had visibly taken a leading position. While other brands faced growth bottlenecks due to store saturation and limited categories, Qiahuo Store opened a second growth curve with a broader SKU mix, lower prices, and stronger store viability. As store competitiveness increased and customer repurchase rates rose, expansion naturally accelerated.

到 2025 年，恰货铺子已经是肉眼可见的领跑姿态。当其他品牌因为门店加密、品类单一陷入增长瓶颈时，恰货铺子靠着更全的 SKU、更低的价格、更强的门店生存能力，直接打开第二增长曲线。门店竞争力强了，消费者复购高了，拓店速度自然跟着起来。

From its early experiments with company-owned stores, to rapid coverage of Guangxi and Guizhou, to surpassing 1,500 stores and reaching nearly 6 billion RMB in GMV, seizing the wholesale supermarket trend has been the first fundamental driver of Qiahuo Store's sustained exponential growth.

从最初的直营试水，到快速覆盖广西、贵州，再到门店突破 1500 家、GMV 直冲 60 亿，踩中批发超市这条赛道，是恰货铺子能持续翻倍增长的第一张底牌。

What truly allows a company to grow fast for years without falling into chaos, losing coordination, or slowing down is not just how quickly it opens new stores. It's whether the backend is strong enough to support such a massive operation.

但真正能让一家企业连续几年高速扩张、不混乱、不脱节、不掉速，靠的绝不只是开店速度，而是后台能不能托得住这么大的盘子。

Digital Intelligence Is Not a Tool but the Engine of Sustainable Growth

数智化不是工具，是持续增长的引擎

Behind the doubling in scale, the pressure all falls on the back end.

规模翻番的背后，压力全在后台。

With thousands of stores, thousands of suppliers, over 6,500 SKUs, and hundreds of thousands of daily transactions, relying on manual reconciliation, manual accounting, and manual inventory tracking would have caused the system to collapse long ago. Qiahuo Store clearly understood that the lighter the wholesale supermarket model appears, the heavier the digital intelligence foundation must be.

几千家门店、几千个供应商、6500 多个 SKU、每天几十万笔交易，再靠人工对账、人工核算、人工盯库存，早就跑崩了。恰货铺子很清楚，批发超市的模式有多轻，后台的数智化就必须有多重。

The old system could no longer handle the yearly doubling of data volume. It was slow, laggy, and incompatible. The faster the business grew, the more the system held it back. Finance, procurement, sales, and warehousing were all siloed. Data did not match, efficiency was low, and the larger the scale, the greater the risk.

原来的老系统已经明显扛不住每年翻倍的数据量，卡顿、延迟、对接不通，越是业务高速跑，系统越拖后腿。财务、采购、销售、仓储各说各话，数据对不上，效率上不来，规模越大风险越高。

Instead of waiting until the system could no longer cope, they proactively chose to migrate to a more stable digital intelligence foundation.

他们没有等到撑不住再升级，而是直接选择切换更稳的数智底座。

Digital intelligence transformation is not simply about "going online" or "applying technology". It takes data as its core driving force and requires a comprehensive restructuring of corporate strategy, operations, organization, and value chain.

数智化转型并非简单的“线上化”或“技术应用”，而是以数据为核心驱动力，首先要对企业战略、运营、组织和价值链全面重构。

When selecting a platform, Qiahuo Store had very clear criteria.

在选型时，恰货铺子的考量非常明确。

Hu Wuling, Finance Director of Qiahuo Store

恰货铺子财务总监胡武岭

Based on the four key considerations of security, efficiency, integration, and stability, Qiahuo Store ultimately chose Yonyou BIP Premium Edition Private Cloud as its digital intelligence backbone, officially entering a new era of moving from scale expansion to value creation.

正是基于安全、效能、集成、稳定这四重关键考量，恰货铺子最终选定用友 BIP 超级版专属云作为数智化支撑，正式进入从规模扩张迈向价值再造的新纪元。

"A private cloud solution is customized, which ensures we can complete this transformation reliably. This project had to succeed — failure was not an option — and it had to go live quickly." Hu Wuling emphasized again, highlighting the urgency and importance of the project.

“专属云是定制式的，能确保我们稳健完成这件事。我们这个项目，只能成功、不能失败，而且必须快速上线。”胡武岭再次强调项目的急迫性与重要性。

The project timeline was tight and pressure was high. From launch in May to go-live in July — just one and a half months — the entire system was migrated from the old system to a cloud-native architecture. Following that, expense management and SRM were connected one after another. A digital intelligence system capable of supporting large-scale retail operations was built rapidly.

项目启动时间紧、压力大，从 5 月启动到 7 月正式上线，短短一个半月，完成从旧系统到云原生架构的全面切换，紧接着把费控、SRM 陆续拉通，硬生生把一套支撑大规模零售的数智化体系，快速搭了起来。

For a fast-growing retail company, system stability directly determines whether the business can run smoothly.

对高速扩张的零售企业来说，系统稳不稳，直接决定业务能不能跑。

The old system used to lag during peak periods. Now, faced with massive order volumes, POS transaction data, and inventory documents, data transmission is stable and responsive. The system can handle high concurrency while flexibly connecting to front-end cash registers, warehousing, bank-enterprise integration, and Golden Tax Phase IV, keeping all systems in a single thread. With data in order and processes unobstructed, the business can push forward with confidence.

原来系统一到高峰期就卡顿，现在面对天量的订单、POS 流水、库存单据，传输稳定、响应顺畅，既能扛得住高并发，又能灵活对接前端收银、仓储、银企联、金税四期，把所有系统拧成一条线。数据不乱，流程不堵，业务才能放心往前冲。

Maximize Efficiency, Freeing Up People, and Improve Decision-Making

把效率拉满，把人解放出来，把决策变准

Many companies adopt digital intelligence merely to appear more advanced.

很多企业做数智化，是为了看起来更先进。

For Qiahuo Store, the purpose of digital transformation is practical: to reduce costs, improve efficiency, and increase operational transparency. All of this is underpinned by the stability and flexibility delivered by Yonyou BIP Premium Edition—stable enough to secure the foundation, flexible enough to drive business.

恰货铺子做数智化，目的很实在：降成本、提效率、让经营更透明。支撑这一切的，正是用友 BIP 超级版带来的又稳又灵—— 稳得住底盘，灵得动业务。

Marketing Settlement Bot

营销结算机器人

With thousands of upstream suppliers delivering goods daily, reconciliation and settlement used to consume substantial manpower. Each invoice required repeated verification, which was time-consuming, labor-intensive, and prone to errors. Now, with RPA digital workers automatically collecting invoices, verifying them, matching purchase orders, receipts, and invoices, and posting entries, over 80% of procurement settlements require no human intervention. The settlement team has been streamlined from dozens of staff to just a few, achieving several-fold efficiency gains while simultaneously improving accuracy.

上游几千家供应商每天送货，过去对账结算要耗掉大量人力，一张单子来回核对，费时费力还容易错。现在用RPA数字员工自动收票、查验、三单匹配、自动入账，八成以上的采购结算不用人管，结算团队从几十人精简到寥寥数人，效率翻了几倍，准确率反而更高。

Downstream, the sheer volume of store transactions once required manual verification and posting, leading to long cycles and high pressure. The system now automatically interfaces with bank statements, matches transactions to stores, and confirms revenue, freeing finance staff from being buried in paperwork and providing a clear, daily financial overview.

下游门店收款笔数海量，过去手工核对、手工入账，周期长、压力大。现在系统自动对接银行流水，自动匹配门店、自动确认收入，财务不用再埋在单据里，每天的账清清楚楚。

Expense management has also been transformed. Reimbursements no longer involve attaching receipts, chasing approvals, or making advances; the entire process is online, with intelligent auditing automatically verifying authenticity and detecting duplicates, blocking non-compliant claims upfront. Private car usage is automatically tracked for mileage, and subsidies are calculated automatically, making life easier for employees while reducing corporate risk.

费用管控也跟着变了样。报销不再是贴票、跑签、垫资，全流程线上化，智能稽核自动验真查重，不合规票据直接拦在前面。私车公用自动定位算里程，补贴自动核算，员工省事，企业风险也小。

Where operations once relied on experience and intuition—deciding what sells well, identifying underperforming areas, or spotting problematic stores—answers could only be found in retrospective reports. Now, procurement, sales, inventory, and individual store profitability are visible in real time, with data traced to every transaction and each store, allowing immediate adjustments wherever issues arise.

过去经营靠经验、靠感觉，什么好卖、哪里不畅、哪家店有问题，只能事后看报表。现在采购、销售、库存、单店利润全都实时可见，数据穿透到每一笔单子、每一家门店，哪里有问题立刻就能调整。

Operational Dashboard Drill-Down

经营看板穿透

A stable system ensures accurate data; a flexible system enables fast decisions. Management no longer waits for monthly or quarterly reports. Operational insights are available in real time, and decisions are guided by data, not by guesswork or delayed reactions.

系统够稳，数据才准；系统够灵，决策才快。管理层不用再等月报、季报，经营状况随时看，决策跟着数据走，不再拍脑袋，不再慢半拍。

As a result, finance has been fully liberated from traditional bookkeeping, reconciliation, and accounting tasks. Qiahuo Store has redefined its finance team: 60% of staff have moved to frontline business roles, becoming embedded business partners who understand data, operations, and management, helping identify problems, improve efficiency, and drive performance. Finance is no longer a back-office function but a true partner in business growth.

这么一来，财务也从原来的记账、核算、对账里彻底解放。恰货铺子把财务团队重新定位，六成人员走向业务一线，变成深入各板块的业务BP，懂数据、懂业务、懂经营，用财务视角帮业务找问题、提效率、冲业绩。财务不再是后台支撑，而是真正走到前面，成为业务增长的伙伴。

No matter how the business evolves—whether stores expand or product categories increase—Yonyou BIP Premium Edition consistently supports operations without rigidity or delay, adapting flexibly alongside business needs. This is the foundation of Qiahuo Store’s confidence to operate decisively, effectively, and at speed.

不管业务怎么变、门店怎么扩、品类怎么加，用友BIP 超级版都能稳稳托住，不僵化、不滞后，随时跟着业务灵活调整。这就是恰货铺子敢跑、能跑、跑得快的底气。

Elevating Business Models, Embedding Digital Intelligence

模式向上突破，数智向下扎根

Looking back at Qiahuo Store’s consecutive years of exponential growth, the answer is remarkably clear.

回过头看恰货铺子的连续翻倍增长，答案其实很清晰。

Externally, what stands out is the increasing number of stores and the expanding scale—manifestations of the competitive strength brought by its wholesale supermarket model. Internally, the support comes from smooth processes, high efficiency, accurate data, and stable governance—a demonstration of the operational excellence delivered by digital intelligence.

外面看到的是门店越来越多、规模越来越大，是批发超市模式带来的强大竞争力。内部支撑的是流程顺、效率高、数据准、管控稳，是数智化带来的极致运营能力。

This innovative model has allowed the company to carve out a differentiated path amid fierce competition. Meanwhile, the implementation of digital intelligence has ensured high-quality growth even during rapid expansion.

For Qiahuo Store, this latest digital upgrade is not the end, but a new beginning.

对恰货铺子来说，这一轮数智化升级不是终点，而是新起点。

From a regional snack brand to a leading wholesale supermarket, from manual management to fully integrated digital intelligence, Qiahuo Store demonstrates through its own practice that a strong business model determines how fast a company can grow, while effective digital intelligence determines how far it can go.

从区域零食品牌到批发超市领跑者，从手工管理到全链路数智化。恰货铺子用自己的实践证明：好模式可以决定企业能走多快，好的数智化决定了企业能走多远。

Breaking through with future-oriented models and rooting digital intelligence deeply allows the company to grow fast without chaos and remain flexible while maintaining stability. This is the true explanation behind Qiahuo Store’s sustained multi-year exponential growth.

模式向上突破，数智向下扎根，快而不乱，稳中有灵。这就是恰货铺子连续多年成倍增长的真正答案。